ImageStream Partners with MyTurf to Create AdCopper™

ImageStream^® announced today that it has formed a strategic alliance with MyTurf. ImageStream has integrated MyTurf’s ad retargeting technology with ImageStream routers to create a carrier grade advertising solution called AdCopper^™ that generates new revenue for ISPs.

MyTurf’s unique technology represents a game-changing, holistic approach to online display advertising that provides network operators with incremental revenue. ImageStream’s AdCopper implementation takes MyTurf technology to a new level, with carrier grade hardware, failover, and scalability. AdCopper is integrated with ImageStream Linux 5, and is available for deployment now.

ImageStream President J.C. Utter commented on the alliance, saying, “Our relationship with MyTurf will enable us to maximize ROI for our customers by giving them the tools they need to generate new revenue, enhance their services, and become more competitive. It's a perfect fit.” Utter added, “ImageStream has worked closely with MyTurf to deliver new system capabilities including failback, failover, and Tier 1 scalability. This means AdCopper is ready to change the way ISPs make money.”

MyTurf CEO Tom Dye added, “Hyperlocal advertising is rapidly outpacing traditional advertising methods because it delivers meaningful and relevant content to the local online consumer. Our partnership with ImageStream means that local ISP’s can leverage the combination of two powerful technologies, realizing incremental revenue that hyperlocal ad content delivers.”

Dye continued, “Integrating MyTurf onto ImageStream’s router platform gives advertisers unprecedented hyperlocal access to consumers with a solution that is completely free of invasive consumer privacy concerns. With ImageStream’s roll-out of AdCopper, ISPs can make more money, and that was the goal of our alliance.”

For more information, check out the AdCopper web site, contact ImageStream, or check out the MyTurf web site.

About ImageStream
ImageStream Internet Solutions, Inc. manufactures Linux routers for business premise and service provider networks. ImageStream routers are purpose-built to provide a flexible services delivery platform that supports a wide range of revenue streams from applications like AdCopper. The company is headquartered in Plymouth, Indiana.

About MyTurf
MyTurf is the only company that delivers hyperlocal advertising by combining the geographic presence of ISPs, consumer demand for relevant localized content, and advertisers’ objectives. Unlike other systems, MyTurf’s AdValue platform provides maximum consumer privacy, network security, and stability. MyTurf is headquartered in Austin, Texas.